Below, we've rounded up some of Guéguen's most intriguing insights.Keep in mind that you should always take study findings with a grain of salt, especially when they come from a single researcher.The young man went up to women, introduced himself as "Antoine," and asked if they'd like to dance.Half the time, he touched the women lightly on their forearm; half the time he made his request without any physical contact.
But too often those opinions were based on anecdotes, assumptions about human behaviour I knew to be wrong, or – worse – pure misogyny.
Some time ago, I found myself single again (shock, horror!
) and decided to get back into the world of dating.
As a psychologist who has studied attraction, I felt certain that science could offer a better understanding of romantic attraction than all the self-help experts, pick-up artists and agony aunts in the world.
And so I began researching the science of how we form relationships.
With degrees from the Universities of Warwick and London, Jo is the UK’s best known and respected Celebrity Psychologist and was the UK’s first Dating Coach.